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US baby gift maker Baby Aspen has announced safari, sea and pet-themed “critter” plush toys and costume-style baby clothes to its range.

By James Tweedie

The “boutique” designer and manufacturer, which was recently included in Inc. Magazine's 500|5000 list of fastest-growing private companies in America for 2010, launched the new range at the beginning of September.

The new collection is designed to be highly personalisable and affordable, with prices starting at less than £10.

Among parents who love to clothe their their infants in fancy dress, the Baby Chef outfit,complete with touque-style cap, will be a winner along with the Baby MD, Baby Ballerina, Baby Camo and Baby Baseball suits.

The plush animals evoke the traditional charm of home-made soft toys. Mr. and Mrs. Sock-T-Pus combine four pairs of slip-proof baby socks with a rattle-filled octopus toy with soft, crinkly tentacles. Available in pink or blue,they make a perfect newborn gift.

Just in time for the autumn weather, the range includes two cute “snuggle sack” sleepsets: My Little Night Owl and Snug As A Bug, a pink ladybird design.Both are velvet-soft and come with matching caps. They open and close with poppers at the top and zips at the bottom, and have 100 per cent cotton linings.

Caterpillar Crawlers are four pairs of pure cotton baby socks arranged to resemble a baby butterfly, complete with a pair of antennae poking out of the clear plastic box.

If your newborn needs some new underwear, the Baby Bloomers mini baby clothes bouquet contains three pairs of pants with fabric flowers sewn on the bottom, bursting up through the flowerpot-style box to make a charming gift presentation.

Lollipop Loungewear set of polka-dot t-shirt, striped trousers and spiral-pattern hat comes packaged like a lollipop on a stick

Ekko the Elephant and Jakka the Giraffe lead the Little Expeditions set of toys in a safari-themed box with corrugated roof top.

There will be no more crabby babies at mealtimes with Aspen's junior tableware set,complete with a crab-shaped plate. Continuing the aquatic theme come the Let the Fin Begin shark-shaped bath robe, featuring a hood with killer jaws and finned tail in pure cotton terry towelling.

Completing the new range are the Sweet Tee three-piece layette golf set in a golf-cart shaped box, the Precious Cargo four-piece set with 'caboose' (American for guard's carriage) embroidered on the nappy flap, which comes in a three-part train gift box.

Baby Gifts